The e-commerce market continues to grow — but the demands are shifting. While in the past, product selection and price were the sole determinants of success, today user experience, delivery speed, and trust are the decisive factors.
Composable Commerce is the defining architectural model: instead of a monolithic shop system, merchants choose the best components for each area — checkout, PIM, CMS, and search — and combine them via APIs. This ensures flexibility and scalability, but increases complexity in operation.
AI-supported product recommendations are no longer a luxury, but a standard. Shops that consistently use personalization report up to 30% higher conversion rates according to recent studies. Investments in search and recommendation systems usually pay off within a few months.
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